Enterprise UX at Deloitte Digital & Teaching PM at General Assembly.
Lead Management Platform
An app to allow customers of an online advertising platform to manage their leads.
Research, UX, Strategy — Wed — 2011
I started with identifying the scenario that currently existed and comparing that to the scenario that we could create with this product.
After understanding the desired experience I modeled out the different types of leads to understand their relationships.
Once I had a solid understanding of the context of use and desired scenario, I was able to develop the wireframes.