Enterprise UX at Deloitte Digital & Teaching PM at General Assembly.

The Silk Tie

An e-commerce site I started to sell ties imported from Thailand.

UX, Dev, Strategy — Wed — 2011

A friend of mine was traveling through Thailand and made some manufacturing contacts. He was able to get ties for a good price so we decided to sell them online. After selling ties for 8 months we weren't gaining enough traction to continue the project.

We negotiated and set up a relationship with a drop shipping company in Portland. I built the site using Magento cart and integrated our cart into their fulfillment center. With the integration they were able to receive orders and update the site inventory as orders were fulfilled or returned. I drove sales to the site using social networks and was able to generate thousands of dollars of sales.


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