Overview:
GoLive2.com home page was a portal page to lead it's audience into their appropriate areas on the website. Golive2 consisted of 3 different lines. K-Line was an MMO, not unlike Club Penguin, designed for kids ages 4-7. They had their own personal bed rooms that allowed them to purchase (micro transaction model) items to decorate their rooms with. S-Line was for ages 8-15 and was comprised of online games that were played by using a physical product similar to a Wii remote. GX-line was an MMO destination for ages 15+ and made money selling Ad space. All 3 lines were interconnected with a proprietary online currency called G-Coins. The start-up's idea didn't have the traction or quality of the physical product to take it off the ground.
Work Performed:
I played the major design roles. My hats at the company were mainly UX designer, Interaction designer, IA, Web Designer, Product Manager, e-commerce consultant and beyond. At the time, I was the primary designer for the entire site. All of the development was done in China and all of the QA was done in the Brea office.